Becoming your best, starts when you stop
Helping athletes recover and reach their peak
CHALLENGE Gold Standard is the world’s number one whey protein, but is being challenged by many competitors wanting to take that crown. To maintain the number one spot and grow the sales of protein in Europe, we needed appeal to a broader target audience across various sports and educate people...
Sharp's Adventures in Beer & Food
Taking foodies on a unique adventure
CHALLENGE As part of our ‘There’s an Adventure Brewing’ campaign, we wanted to connect drinkers with the whole Sharp’s range of exceptional beers through a one-off adventurous experience. But how could we do it in a way that everyone who didn’t get to go could join in with? And how...
The Gold Standard Zone
Taking athletes to the next level
CHALLENGE Awash with imagery of body builders and a fairly aggressive tone of voice, the confusing category of sports nutrition (unsurprisingly) gives the impression that it’s only for those who want to gain muscle mass. Good for the growth of body builders, but not good for the growth of the...