Worth its weight in good
Deliver a global campaign in a way that can really grab consumers’ and shoppers’ attention in markets where the category is at its most vibrant and challenging – so that Naked can grow its presence and increase sales. We needed to find a way to differentiate ourselves from the bigger category players and make sure we’re relevant to each market.
Naked Juice is ‘worth its weight in good’ because it contains more than just fruit and veg. With extra ingredients like algae, spiralling and garlic – it’s packed full of goodness.
We used this idea to personalise messaging in each different location to show people just how packed full of goodness the product is. It also did some good for the environment too as outdoor print advertising used a special material which cleaned the air in busy urban locations.