I lead the team here in London and ensure our clients benefit from all the expertise we offer. I’m driven by working together to focus on the real business problem and overcoming it with insight and creativity.
Executive Creative Director
I believe Creativity is the human Super Power and has the ability to transform the world. Here at Integer, we use that power to transform businesses. 'Big ideas', for us means creating connected ideas that take people on a swift and seamless journey to buying, wherever they are. What I love about this approach is that we can make anything. Which keeps it exciting for us. And if we're excited, the audience will be too.
I could talk forever about Creativity, but will leave you to explore our work. Just don't ask me about the time I worked with Prince or I will keep you all day.
Twitter & Instagram: @RedFoxBandit
Insight and Strategy Director
I think a good brief starts with a business challenge. My mission is then to help our clients find the white space for them to solve it and disrupt their category. I tend to be channel agnostic, thinking killer insight and ideas first that could then change people’s behaviour and fuel the whole shopper journey. I have extensive experience in FMCG and have navigated across the Channel to help both global and local brands connect with their audiences across different media and touch points. And when I am not too busy with insights and strategy, I am still pursuing my quest to find the best baguette in London, while feeding myself culturally in photography exhibitions.
Head of eCommerce
At Integer we are driven by understanding how people interact with your brand when they are Living, Looking and Buying. Leading the eCommerce Business practice in London, I’m passionate about helping brands convert shoppers to buyers on Amazon and beyond. With over ten years of experience leading multi-market client relationships like Johnson & Johnson and PepsiCo, I’m skilled at solving business problems and delivering effective solutions.
My other passion is essential oils… I’m usually the one who smells nice.
I am passionate about building and supporting teams across functions and helping the agency and external partners create great work. I believe that it is only by creating a challenging and supportive environment, in which all voices can be heard with equal weight and respect, that we can transform a simple request into a meaningful opportunity that drives a brand forward.
However, nothing can beat the feeling of satisfaction I get from executing the perfect corner on my motorbike.
New Business & Marketing
I am determined to tell the world what Integer London are all about and what we can do for our clients; create ideas that drive Creative Commerce along the whole consumer journey, and why wouldn’t I? Our ideas are fuelled by insight and creativity, and can deliver business results. I’ve worked alongside agencies of diverse disciplines globally, and always enjoy listening to business challenges, looking for opportunities where we might be able partner -that is of course, unless I’m working on my yoga moves- something I might also be able to help you with.
Project & Creative Services
I get to work with an awesome bunch across the agency, helping plan their daily work lives which keep us sane and our clients happy. By allocating resources and driving agency process, I ensure we deliver on time and on budget. To top it all, my background in Production means I am able to coordinate projects and relationships seamlessly across internal and external stakeholders to the benefit of our clients.
At the agency I keeping things running, and at home, my son keeps me running!