I lead the team here in London and ensure our clients benefit from all the expertise we offer. I’m driven by working together to focus on the real business problem and overcoming it with insight and creativity.
As the senior client lead, my focus is on leveraging both the power of our network and the expertise of our people in order to benefit our client partnerships. With experience in brand, shopper & retail, I bring a unique perspective on winning with shoppers and retailers. When I’m not working, you’ll find me travelling with the family to far flung places.
I lead the creative department with a particular skill for delivering powerful, strategically strong ideas whilst ensuring the development and motivation of the team to achieve full potential. A true believer in our agency belief, to make great work that works, I've a relentless passion for creativity, problem solving and ultimately finding the big idea. In my spare time, I like nothing more than playing the guitar and running, but not necessarily at the same time.
Insight and Strategy Director
I think a good brief starts with a business challenge. My mission is then to help our clients find the white space for them to solve it and disrupt their category. I tend to be channel agnostic, thinking killer insight and ideas first that could then change people’s behaviour and fuel the whole shopper journey. I have extensive experience in FMCG and have navigated across the Channel to help both global and local brands connect with their audiences across different media and touch points. And when I am not too busy with insights and strategy, I am still pursuing my quest to find the best baguette in London, while feeding myself culturally in photography exhibitions.
Head of eCommerce
At Integer we are driven by understanding how people interact with your brand when they are Living, Looking and Buying. Leading the eCommerce Business practice in London, I’m passionate about helping brands convert shoppers to buyers on Amazon and beyond. With over ten years of experience leading multi-market client relationships like Johnson & Johnson and PepsiCo, I’m skilled at solving business problems and delivering effective solutions.
My other passion is essential oils… I’m usually the one who smells nice.
New Business & Marketing
I am determined to tell the world what Integer London are all about and what we can do for our clients; create ideas that drive Creative Commerce along the whole consumer journey, and why wouldn’t I? Our ideas are fuelled by insight and creativity, and can deliver business results. I’ve worked alongside agencies of diverse disciplines globally, and always enjoy listening to business challenges, looking for opportunities where we might be able partner -that is of course, unless I’m working on my yoga moves- something I might also be able to help you with.
Project & Creative Services
I get to work with an awesome bunch across the agency, helping plan their daily work lives which keep us sane and our clients happy. By allocating resources and driving agency process, I ensure we deliver on time and on budget. To top it all, my background in Production means I am able to coordinate projects and relationships seamlessly across internal and external stakeholders to the benefit of our clients.
At the agency I keeping things running, and at home, my son keeps me running!