Sharp’s Brewery

Sharp’s Brewery

There’s an adventure brewing


Idea

‘There’s an Adventure Brewing’ is a campaign that appeals to people’s adventurous side by inspiring them with the energy and spirit of Rock, Cornwall. It embodies the Brewery’s desire to focus on what’s next, and is a rallying cry to bring it out the adventure in every drinker. Whether that’s surfing a 60ft wave or simply trying a different beer.

As well as the every day adventures of the brewery, we offered beer lovers the chance to experience what Sharp’s was all about with five unique Cornish adventures with five Cornish ambassadors. We shared cinematic films that showed their biggest adventures, but then invited the audience to join them on what they planned next.