Taking foodies on a unique adventure

Sharp's Brewery

Sharp's Adventures in Beer & Food

CHALLENGE
As part of our ‘There’s an Adventure Brewing’ campaign, we wanted to connect drinkers with the whole Sharp’s range of exceptional beers through a one-off adventurous experience. But how could we do it in a way that everyone who didn’t get to go could join in with? And how could it sell more beer?

IDEA
For our Beer & Food Adventure, we created a restaurant with Michelin Star chef, Nathan Outlaw that paired exceptional food with exceptional beer. The twist was, it was only open for one evening and had only room for 12 people. Oh and it was on a cliff overlooking the Atlantic ocean.

12 lucky beer (and food) lovers joined us to experience this unique adventure, which was filmed and shared across Sharp’s social channels.

WHAT WE CREATED:
• Activation idea
• Beer & Food experience
• Promotional campaign
• Retail partnership
• Film & photography
• Digital & social content