Becoming your best, starts when you stop
Gold Standard is the world’s number one whey protein, but is being challenged by many competitors wanting to take that crown. To maintain the number one spot and grow the sales of protein in Europe, we needed appeal to a broader target audience across various sports and educate people that whatever sport they do, they can come back stronger with Whey Protein.
To overcome the myth that protein is purely for those wanting to add bulk, we focused on how protein helps repair muscles, so they’re ready to go again next time.
The idea, ‘becoming your best starts when you stop’, focuses on the importance of recovering with protein, disrupting from the moments used by other sports brands—psyching yourself up pre-workout or the performance itself.
WHAT WE CREATED:
• Disruption® strategy
• Campaign idea
• Film & photography
• Online advertising
• Digital & social content
• Retail toolkit
• Bespoke Amazon & e-commerce content