Surprising foodies with the feel good factor

Weight Watchers

Feel Good Café

CHALLENGE
Reverse a sharp sales decline in Weight Watchers Food and set the business on a new upwards trajectory, by rebooting the brand to make it a more appealing place to work and range of products to stock and to buy.

IDEA
Our campaign ‘food you can feel good about’ celebrated the quality of product and range available.

To show people that smart food choices didn’t mean giving up the meals they loved, we created ‘The Feel Good Café’, where all the food available was from the Weight Watchers range. They could try anything from a three-course menu of classic dishes and pay with an Instagram pic to share their love of good food.

WHAT WE CREATED:
• Strategy
• Campaign idea
• Retailer sell-in
• Brand experience
• Social content
• Print advertising